Coca-Cola x Oreo Zero Sugar Limited Edition (Fizzy Cookie Flavoured)- 250mL

950
List price: 1,500
Description:

New Coke Flavor: Try Oreo Coke |

Limited Edition

Points: 10 points
999 item(s)
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The Tastes of Coca Cola and OREO Come Together in New Limited Edition Drink

A peculiar collaboration.


Coca-Cola just dropped two new flavour combos with Oreo

Coca-Cola and the Oreo launch limited-edition drink

Coca-Cola and Oreo is the latest food collab to hit NZ shelves, and we’re not sure how to feel about the unexpected flavour combo.

Oreo has added the classic Coca-Cola flavoring and red sprinkles to the creme filling – and we all know we’re licking that middle first before taking a bite of the bikkie.

And in case you haven’t already guessed, the Oreo cookie has made its way into the drink. Thankfully its just a bit of flavouring, so you won't find any soggy biscuit surprises floating in your glass.

It's being called the first collab of its kind because the flavor combo goes both ways.

“We are bringing together the playfulness of OREO and the Real Magic of Coca‑Cola to make the perfect pairing,” says Kate Miller, Senior Marketing Director at Coca‑Cola South Pacific.

But the real question is, does the flavour combo actually work? More FM’s Breakfast Club put both the drink and the cookie through a taste test.

“It’s better than what I expected,” Producer Bondy said biting into the biscuit.

"It’s sooo sweet,” Lana added. “You wouldn’t want to give kids too many of these, they’ll be bouncing off the walls.”

The drink was compared to Vanilla Coke, and given a solid 5 out of 5.

The question is, do we dare to dunk the Coke-flavoured Oreo into the Oreo-flavoured Coke? I reckon my taste buds would be even more confused than I was writing that sentence.

Might have to make a run to the supermarket, dairy or petrol station on my way home to give it a go before they disappear.

Coca-Cola and the Oreo have teamed-up to create an exclusive and limited-edition drink: Coca-Cola Oreo Zero Sugar Limited Edition.

Oreo.jpg

The collaboration has been launched using the theme of “besties” to celebrate the relationship between Oreo and Coca-Cola which “are playfully connected in many ways”.

Oana Vlad, senior director, global strategy at The Coca-Cola Company said: “Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways. As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

Eugenia Zalis, global head of marketing and brand for Oreo, Mondelez International is also quoted: “At Oreo, we strive to identify fresh ways to excite consumers and with this collaboration, we have truly upped the ante. The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

The campaign aims to foster connections beyond boundaries through immersive digital experiences. Created in partnership with Spotify, the Oreo and Coca-Cola brands will unveil the ‘Bestie Mode’, an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.

By scanning the QR code on packs, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together. For those that want to share the magic of Coca-Cola Oreo Zero Sugar Limited Edition with even more of their besties, the QR code will also open an interactive map showing everywhere it’s stocked.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales.

“This is our boldest Coca-Cola Creations limited-edition yet, born from a partnership between two iconic brands. We’re confident that the great-tasting Oreo cookies flavour, bold packaging design and exciting digital experience platform will further engage new and existing shoppers, and we’re working with customers to help them take full advantage.”

In a strange and unexpected collaboration, Coca-Cola and OREO have teamed up for a limited edition drink.

Dubbed the “Zero Sugar Limited Edition,” the drink is inspired by “besties” worldwide and is a combination of the refreshing Coca-Cola taste with hints of unnamed cookie flavors inspired by OREO’s long list of offerings. “Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is so unexpected, but also feels so right because we are alike in so many ways,” Oana Vlad of The Coca-Cola Company said in a statement. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

Eugenia Zalis of Mondelez International added, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

Bottles of the Coca-Cola x OREO Zero Sugar Limited Edition will hit major stores nationwide this September, while canned versions will be available at Pizza Express, Popeyes and Slim Chickens restaurants.