Coca-Cola and Oreo is the latest food collab to hit NZ shelves, and we’re not sure how to feel about the unexpected flavour combo.
Oreo has added the classic Coca-Cola flavoring and red sprinkles to the creme filling – and we all know we’re licking that middle first before taking a bite of the bikkie.
And in case you haven’t already guessed, the Oreo cookie has made its way into the drink. Thankfully its just a bit of flavouring, so you won't find any soggy biscuit surprises floating in your glass.
It's being called the first collab of its kind because the flavor combo goes both ways.
“We are bringing together the playfulness of OREO and the Real Magic of Coca‑Cola to make the perfect pairing,” says Kate Miller, Senior Marketing Director at Coca‑Cola South Pacific.
But the real question is, does the flavour combo actually work? More FM’s Breakfast Club put both the drink and the cookie through a taste test.
“It’s better than what I expected,” Producer Bondy said biting into the biscuit.
"It’s sooo sweet,” Lana added. “You wouldn’t want to give kids too many of these, they’ll be bouncing off the walls.”
The drink was compared to Vanilla Coke, and given a solid 5 out of 5.
The question is, do we dare to dunk the Coke-flavoured Oreo into the Oreo-flavoured Coke? I reckon my taste buds would be even more confused than I was writing that sentence.
Might have to make a run to the supermarket, dairy or petrol station on my way home to give it a go before they disappear.
Coca-Cola and the Oreo have teamed-up to create an exclusive and limited-edition drink: Coca-Cola Oreo Zero Sugar Limited Edition.
“This is our boldest Coca-Cola Creations limited-edition yet, born from a partnership between two iconic brands. We’re confident that the great-tasting Oreo cookies flavour, bold packaging design and exciting digital experience platform will further engage new and existing shoppers, and we’re working with customers to help them take full advantage.”
In a strange and unexpected collaboration, Coca-Cola and OREO have teamed up for a limited edition drink.
Dubbed the “Zero Sugar Limited Edition,” the drink is inspired by “besties” worldwide and is a combination of the refreshing Coca-Cola taste with hints of unnamed cookie flavors inspired by OREO’s long list of offerings. “Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is so unexpected, but also feels so right because we are alike in so many ways,” Oana Vlad of The Coca-Cola Company said in a statement. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Eugenia Zalis of Mondelez International added, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
Bottles of the Coca-Cola x OREO Zero Sugar Limited Edition will hit major stores nationwide this September, while canned versions will be available at Pizza Express, Popeyes and Slim Chickens restaurants.